Sebastian Rueda

UX • Performance • QA

Shopify PDP optimization

Improved PDP layout above-the-fold, reduced render-blocking patterns, and introduced safer component structure for iterative delivery.

Overview

  • • Context: CMS + SEO + performance constraints across production.
  • • Role: Senior Web Developer & Team Lead (delivery + QA + coordination).
  • • Approach: audit → backlog → implement → validate → monitor.

Stack

ShopifyLiquidJSPerformanceQA

Outcomes

  • Better above-the-fold UX
  • Lower JS impact
  • Faster iteration cycle