Sebastian Rueda

Senior Web Developer & Team Lead

Performance-first web builds, technical SEO, and scalable CMS ecosystems.

I build and stabilize WordPress, Shopify, and Next.js platforms with measurable outcomes: Core Web Vitals, indexation control, schema, and clean delivery workflows.

Technical SEO

Schema, indexation, canonicals, crawl control.

Performance

CWV, payload reduction, caching strategy.

CMS Platforms

WordPress, Shopify, Headless Next.js.

What I deliver

  • • High-converting, mobile-first landing pages
  • • SEO technical audits + implementation roadmap
  • • Shopify & WordPress development + governance
  • • Reusable components, QA checklists, clean handoff

Download CV

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Featured case studies

A selection of recent work focused on performance, SEO, and CMS delivery.

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Indexation • Schema • Canonicals

Technical SEO stabilization

Summary, approach, and measurable outcomes (redacted where needed).

Coming soon →

UX • Performance • QA

Shopify PDP optimization

Summary, approach, and measurable outcomes (redacted where needed).

Coming soon →

ACF • Components • Delivery

WordPress flexible blocks

Summary, approach, and measurable outcomes (redacted where needed).

Coming soon →

Process & standards

I ship in small, reviewable increments with clear QA steps: staging validation, performance checks, structured data verification, and monitoring.

Audit → Plan → Implement → QA

Clear backlog, prioritized fixes, safe rollout, and validation in staging/prod.

SEO & CWV baked-in

Metadata, schema, internal linking, image strategy, and third-party governance.

Let’s build or audit your site.

Available for senior-level delivery, technical SEO audits, performance optimization, and CMS development.