I build and stabilize CMS and eCommerce ecosystems for marketing-driven teams, with performance, technical SEO, and delivery quality as first-class concerns.
Based in Bogotá, Colombia
I build scalable front-end for CMS and eCommerce, focusing on Core Web Vitals, technical SEO, and production-safe delivery.
Hands-on experience across WordPress, Shopify, Webflow, Duda, HubSpot CMS and headless stacks — including custom themes/plugins, REST API integrations, and JSON/XML data feeds. I collaborate with SEO/UX/Content teams to ship changes with confidence.
Typical outcomes: cleaner UI systems, fewer regressions, improved crawl/indexing hygiene, and measurable CWV gains.
Experience
- Mar 2026 – Present
Remote
srueda.dev
Independent Web Consultant
- Building srueda.dev as a portfolio and case-study platform focused on CMS/eCommerce delivery, technical SEO and performance.
- Selected WordPress and Shopify optimization, technical SEO and performance work.
- Next.js
- TypeScript
- Tailwind CSS
- Vercel
- WordPress
- Shopify
- Sep 2024 – Jan 2026
Remote
Power Digital Marketing
Team Lead & Senior Web Developer
- Promoted to Team Lead while staying hands-on: led day-to-day delivery across design, SEO, analytics and development teams in the US and LATAM, and owned release readiness.
- Built reusable WordPress and Shopify components (ACF flexible layouts, Gutenberg blocks, sections, PDP/PLP patterns) and drove technical SEO and Core Web Vitals improvements.
- Mentored developers through code reviews, implementation standards and SOPs. Clients: Serenity Kids, Elase, Katapult, Stretch*d, Gradient Comfort, Farberware, CJ Charles, Dana Rebecca Designs, BeYou(thful).
- WordPress (PHP, ACF, Gutenberg)
- Shopify (Liquid)
- HTML/CSS/JS
- Git
- Figma
- GA4/GTM
- Apr 2024 – Aug 2024
Remote
SproutLoud
Lead Web Developer
- Led WordPress delivery in a Colombia/US team: custom CMS functionality, integrations and production stability.
- Strengthened delivery with Git practices, QA coordination and documentation standards.
- WordPress
- PHP
- MySQL
- APIs
- Sass
- Git
- HubSpot
- Jan 2023 – Oct 2023
Remote
Holafly
Webmaster Specialist
- Built and optimized sites across WordPress, Shopify, Duda and Webflow for a fast-growing global eSIM brand.
- Delivered a multilingual WordPress multisite with Gutenberg, Duda landing pages for marketing, and integrations for Typeform, analytics and tracking.
- WordPress multisite
- Gutenberg
- Shopify
- Duda
- Webflow
- Typeform
- AWS
- Sep 2022 – May 2023
Remote
Alternova
Full Stack WordPress Developer
- Built a custom WordPress theme from scratch for ISSviva (Essity), a digital health brand operating in the UK, Brazil, the US and Germany.
- Managed the Shopify store and the WordPress content ecosystem, including Klaviyo, tagging and tracking.
- WordPress (ACF)
- Shopify
- PHP
- MySQL
- Klaviyo
- Aug 2020 – Aug 2022
Remote
Publicis Groupe
Webmaster
- Managed multi-brand, multi-region CMS ecosystems for P&G LATAM (Head & Shoulders, Pantene, Gillette, Old Spice), plus Renault and other brands.
- Supported the Sitecore-to-Contentful migration for Pantene LATAM.
- Drupal
- Sitecore
- WordPress
- Contentful
- PHP
- Nov 2019 – Dec 2020
Bogotá
Partners Digital / Partners Academy
Consultant Developer & WordPress Coach
- Delivered CMS and eCommerce sites for local clients and taught WordPress diploma courses.
- WordPress
- Shopify
- WooCommerce
- May 2017 – Dec 2019
Bogotá
IMTEC Ltda.
Front-End & WordPress Developer
- Supported NYC tourism and import businesses: City Travel NYC grew nearly 300% through continuous optimization, booking-engine integration and new features.
- WordPress
- WooCommerce
- PHP
- APIs
Earlier Front-End Developer, Addendo (2015–2017) · Web & Multimedia Director, Orion Tecnologías (2013–2015) · Web Developer, Genarinco (2011–2012) · Junior Web Developer, Network TV (2010) · Technical Support, IBM (2009)
Download CV (PDF)Education & Courses
- UNIMINUTO, Bogotá — Computer Technology2011
- UNIMINUTO, Bogotá — Oracle 11g Diploma2010
Training: WordPress, HTML5/CSS3, web semantics & PWA, Git, AWS, ITIL. Ongoing: Platzi and Udemy.
Languages
Spanish: native · English: professional working proficiency, comfortable in async and live communication with US/EU teams.
Labs
All labs →Public API consumption example
Let’s build or audit your site.
Available for senior-level delivery, technical SEO audits, performance optimization, and CMS development. Not sure where to start? The estimator maps your project in 2 minutes.