Sebastian Rueda

Indexation • Schema • Canonicals

Technical SEO stabilization

Stabilized crawl and indexation, fixed canonical strategy, and deployed structured data improvements with safe rollout and QA.

Overview

  • • Context: CMS + SEO + performance constraints across production.
  • • Role: Senior Web Developer & Team Lead (delivery + QA + coordination).
  • • Approach: audit → backlog → implement → validate → monitor.

Stack

WordPressShopifySchemaGSCGA4

Outcomes

  • Reduced crawl waste
  • Cleaner indexation footprint
  • Schema validation improvements