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Analytics / Tooling
Tracking foundations: GTM, GA4, GSC verification & events
Implemented analytics instrumentation with GTM + GA4 and verification patterns, plus event tracking recommendations for key CTAs.
Overview
- • Context: CMS + SEO + performance constraints across production.
- • Role: Senior Web Developer & Team Lead (delivery + QA + coordination).
- • Approach: audit → backlog → implement → validate → monitor.
Stack
GTMGA4GSCdataLayerEvents
Outcomes
- • More reliable measurement for critical CTAs and conversions.
- • Reduced tracking drift via consistent implementation patterns.
- • Improved debugging workflow for marketing and QA teams.
Problem
The site had performance and SEO constraints affecting crawl efficiency, UX, and maintainability.
- • Inconsistent templates and brittle UI patterns
- • Render-blocking assets and heavy third-party impact
- • SEO gaps (canonicals, indexation rules, schema validation)
What I did
- • Audited templates, UX, and performance bottlenecks
- • Implemented safer component structure + QA checks
- • Reduced render impact and improved media patterns
- • Validated structured data and technical SEO rules
Results
CWV
Improved (range)
JS payload
Reduced (range)
Indexation
Stabilized
Note: metrics are shown as ranges depending on context.